In today's digital age, having a website that is always up and running is crucial for businesses. A website that experiences frequent downtime can lead to frustrated visitors, lost customers, and a negative impact on your brand reputation. That's where uptime monitoring comes in. Uptime monitoring is the process of continuously checking your website to ensure it is accessible and functioning properly. In this article, we will explore what uptime monitoring entails, discuss its importance, and highlight popular tools for tracking website uptime.